AWARD-WINNING MARKETING FOR THE ARTS
ABOUT US
Penguin in the Room was created over ten years ago by entrepreneur and TV star Samantha Baines. Soon after she embarked on a career in the media, Samantha realised that creatives needed help with social media just like big businesses do and Penguin in the Room was born. Over a decade on, we have a lovely team of Penguins made up of a diverse pool of creative freelancers and Samantha is still with us as company Director. We are proud to have queer, disabled and black voices in our team. Check us out below.
What we do
Whether you are a side-hustler, crafter, comedian, actor, artist, director, arts company, charity or a multi-talented creative individual Penguin in the Room is committed to helping you achieve your full potential!
Did you know: 71% percent of people use social media product referrals to make buying decisions (GlobalWebIndex).
With over ten years marketing experience in the Arts sector spanning, comedy, art, literature, music, theatre and film and with a social media award under our wing, Penguin in the Room understands the arts industries and their bespoke marketing needs. All of our staff members are creative individuals in their own right and live and breathe the creative arts and social media. Whether you want to free up some time, protect your mental health or propel your business to new heights we are here to help.
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So don't be a lonely penguin: get in contact and let Penguin in the Room take the stress out of your socials!
OUR TEAM
Samantha Baines
Director and Founder
Samantha Baines is our founder and all round arts marketing and social media guru! Samantha is an award winning comedian, author and actress (The Crown, Call the Midwife) and she runs our workshops and consults for freelancers and businesses alike. She is also proud to be deaf (hearing aid user) and is Ambassador for RNID and a campaigner for NSPCC.
Lucy Norris
Social Media Expert and Staff Supervisor
Lucy Norris works her magic on a portfolio of social media accounts and is our resident expert on all things trending. She has been with Penguin in the Room since it's inception and is also our staff supervisor, providing support and training. Lucy is a creative freelancer and has a passion for making the world a more inclusive place for those with neurodivergencies. She is studying for a Masters in Autism.
Yana Penrose
Account Manager
Yana is an account manager working across social media platforms, she understands the important of a cohesive 'voice' for your account and champions social change. Yana is also a successful actress.
Shona Louise
Freelance Photographer
Shona is a London and Hertforshire based theatre, live events and portrait photographer working with our clients to get those high quality social media/website snaps! She offers a safe space for LGBTQ+ and Disabled people as she is part of those communities herself.
Ben Vivian-Jones
Instagram Manager
Ben is our comedy specialist on Instagram, managing a portfolio of hilarious performing/arts clients. He is also an actor, comedian and fitness instructor.
James Groom
Business Manager
James is the point of call for all of our clients and if you are thinking about joining our gang, it is James you will be hearing from. James is also a successful actor.